Product Design
Dense, professional interfaces have different rules from consumer apps. Information density is a feature. We design tools people use for hours a day — including the new problem of interfaces for non-deterministic AI output.
What this includes
Product & UX design
Flows, wireframes and interaction design grounded in user research.
Design systems
Component libraries that keep a growing product coherent.
AI interaction design
Patterns for streaming output, uncertainty, citations and correction.
Data visualisation
Dashboards that support decisions rather than decorate them.
Accessibility
WCAG-conformant design as a baseline, not a retrofit.
Design-to-code
Designers and engineers working in the same system.
What you end up with
- Interfaces that reduce task time
- A design system that scales
- Accessible by default
- Patterns for AI uncertainty
Tools we reach for
Frequently asked
How do you design for AI output?
By designing for uncertainty: showing sources, making it easy to correct the system, and never presenting a generated answer with more confidence than it deserves.
Other work in this practice
PRIDE — AI Search Visibility
Buyers now ask AI assistants for recommendations. PRIDE measures whether your brand is in those answers — and works to get it there.
Read moreStrategy & Consulting
Decide what is worth building — and what should be bought, delayed or abandoned.
Read moreProduct Development
Take a product from idea to live users, with AI capability built in rather than bolted on.
Read moreLet's talk about what you're building
Tell us the problem. We'll tell you honestly whether AI is the right tool, and what it would take.