PRIDE — AI Search Visibility
Traditional SEO optimises for a page of blue links. A growing share of buying research never reaches that page: it happens inside ChatGPT, Gemini, Perplexity and Copilot. PRIDE tracks how those systems describe your category, who they recommend, and what sources they draw on.
What this includes
Answer monitoring
Track how major AI assistants respond to the questions your buyers actually ask.
Share of voice
Measure how often you appear versus competitors, and in what framing.
Source analysis
Identify which pages and third-party sources models cite about your category.
Content gap mapping
Find the questions where you are absent from the answer entirely.
Structured content advisory
Make your documentation legible to retrieval systems, not just to crawlers.
Movement alerts
Notifications when your visibility shifts materially.
What you end up with
- Visibility in AI answers becomes measurable
- Competitive positioning inside model responses
- A content roadmap grounded in real gaps
- Early warning when sentiment or ranking moves
Tools we reach for
Frequently asked
Is this just SEO?
No. SEO optimises ranking on a results page. PRIDE concerns whether a model mentions you at all when it answers in prose, which depends on different signals.
How often is it measured?
Weekly by default, daily for fast-moving categories.
Other work in this practice
Strategy & Consulting
Decide what is worth building — and what should be bought, delayed or abandoned.
Read moreProduct Development
Take a product from idea to live users, with AI capability built in rather than bolted on.
Read moreEnterprise Software Development
Software that carries operational weight — integrations, compliance, uptime and scale.
Read moreLet's talk about what you're building
Tell us the problem. We'll tell you honestly whether AI is the right tool, and what it would take.