Advertising Software
Adtech runs on volume and margin. The work is generating and evaluating enormous numbers of variations cheaply, and turning spend data into something a human can act on quickly.
What makes this sector hard
Creative production volume
Hundreds of variants per campaign across formats and locales.
Signal loss
Privacy changes have degraded the targeting data the industry was built on.
Reporting overhead
Analysts assembling the same decks every week.
Thin margins
Per-request inference cost directly affects unit economics.
Systems that fit the constraints
Creative generation
On-brand copy and asset variants generated against brand guidelines, with human approval gates.
Campaign intelligence
Natural-language querying over performance data.
Automated reporting
Narrative summaries of what moved and why, generated from the numbers.
Audience modelling
Cohort discovery that does not depend on third-party identifiers.
What we design around
Working in advertising software?
Tell us the problem. We'll tell you honestly whether AI is the right tool, and what it would take.